Help naive travellers pack for unexpected region-specific factors to alleviate stressors of an unfamiliar destination.
Solution
A guided, location specific packing list app for new travelers.
Research Process
Problem SPace
Course & Project Timeline (12 Weeks)
User Profile
Target Audience
Pychographics
Lifestyle: Adventerous
Values: Convenience
Preferences: Unique Travel Plans
Geographics
North American
Technographics
Reliant on devices, tech savvy, influenced by the internet
Demographics
18-35 years old
Research
Background Research
Individually, and as a group, we conducted exploratory research on an early version of our topic. During this stage, our goal was to find the most reputable pain points in relation to travel with relevant citations. I personally focused on the following research question: “Which items do most travelers tend to misplace or forget to pack on their travels? Why these specific items?”
Competitors
Apple Notes
✅ Convenient ❌ No Suggestions
Whering
✅ Wardrobe Function ❌ Other Essential Items
TripIt
✅ Itinerary ❌ Packing
PackPoint
✅ Weather ❌ Cultural Info
User Interviews
Before conducting research, as a group, we formulated various questions and a script to keep our data as consistent as possible. Prior to interviewing, participants were given screening questions to assure they fit our criteria (matching our target audience). Next, I conducted 2 out of 8 user interviews within our group, lasting approx. 15 minutes each.
Key Insights
User Testing
User Goal
Helps users generate a packing list with local cultural insights tailored to their destination and needs.
Imagine travelling to an unfamiliar city with only one carry-on. You want to know what to pack according to the local culture.
Ideation
Rough Sketching (Lo-Fi)
Wireframing
Prototyping
Storyboarding
High-Fidelity Mock-up
Enter Travel Details Page
• Upload plane ticket • Manually enter dates • Number of travelers • Luggage weights
Choose Packing Mode Page
• Quick Pack • Detailed Pack • Eco Pack
Choose Activities Page
Highlight activites that are currently planned to be attended on the trip (guides the user to proper attire and equiptment)
Packing List View
A generated list of items to pack, cross out, and view reasoning for inclusion through drop down menu
Local Insights Page
A list of cultural notes and tips for packing and exploration of the destination
Next Steps
Colour Contrast
In order to better address accessibility, brand colours should be reduced and increased in contrast to pass WCAG 2.0 guidelines.
Pritoritize Research
Crafting well-thought out research and targeted questions early on prevents multiple shifts in vision and goal - estabilishing a clear foundation from the start.
Better Preperation
Establishing a clear foundation from the start would have prevented shifting goals throughout the process, reducing time and workload increaese.
FUN FACT: the name “TernTravel” is inspired by the arctic tern bird which has one of the longest known migration routes - travelling more than 80, 000km/year! (Ocean Conservancy). Hence, the logo of this app being represented by the silhouette of an arctic tern.
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